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Video & Display
Banner (Ads)
Connected TV (CRT)
Pre-Roll Video
OTT Video (Streaming Service)
Target Display (Behavioral/Retarget)
Banner (Ads)
Words
Pre-Roll Video
Short Video ads before video content
Benefits: High Engagement, Cost-effective
Best for. . . Product launches, branding
Connected TV (CRT)
Video Ads on Smart TV's and apps
Benefits: Premium Placement, Non-Skippable
Best For. . . High-impact awareness campaigns
OTT Video (Streaming Service)
Ads through streaming services like Roku, Hulu
Benefits: Non-traditional viewers, large reach
Best for. . . TV-Style exposure without cable
Targeted Display
Behavioral and retargeted ads
Benefits: Hyper-targeted, High ROI
Best for: E-commerce, remarketing
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